SafetyWeb

SafetyWeb Acquires iHound Mobile and myID.com: Looks to Evolve Personal Security From the PC to the Cloud

SafetyWeb develops cloud-based, personal security products that help people & their families protect their privacy, identity, reputation and safety online and on mobile

Denver, CO – January 26, 2011 – SafetyWeb®, Inc., the leader in cloud‐based personal security products, announced today it has acquired both iHound® Mobile and myID.com™. “For decades, security has focused on protecting computers, but now it must protect people, who connect to the Web from a variety of devices” says co-founder Geoffrey Arone, “These acquisitions expand upon the ground-breaking security platform we developed for SafetyWeb.com®, providing the more than 100,000 families we protect with greater security.”

iHound® (available for the iPhone®, iPad®, and Android®) allows anyone to:
• Locate family members using GPS;
• Set up location alerts when children are not at home or at school at specific times (AKA geo-fencing);
• Find a lost or stolen device;
• Remote message with a person who finds their phone;
• Lock and erase sensitive personal information from an irretrievable device.

iHound® gives teens a simple, affordable way to find a missing phone and stay safe. “I’d rather lose my wallet than my mobile phone,” said one SafetyWeb™ teen. Her words echo the sentiment of 75% of US teens that text on average 3,000 messages per month.
These acquisitions expand SafetyWeb’s personal security suite, helping people and their families protect their privacy, identity, reputation and safety online and on mobile devices such as the iPhone®, iPad®, and Android®.

SafetyWeb’s Security Suite now includes:
• SafetyWeb® Family – Proactive Online Family Safety for Web and Mobile;
• SWOT™ – SafetyWeb Online Tracker for Missing Children (A free service used by hundreds of law enforcement agencies nationwide);
• iHound® Mobile – Digital Life and Device Protection;
• myID™ (coming soon) – Personal ID Security and Privacy.

SafetyWeb’s cloud-based security technology provides consumers with practical information for safeguarding their lives in a connected world. SafetyWeb® uncovers online activity in real-time, analyzes online behavior, and identifies threats that could compromise one’s privacy, identity, reputation or safety . SafetyWeb® alerts parents via SMS or email if a child mentions drugs, profanity, cyber-bullying, depression, or custom categories set by parents. SafetyWeb® is integrated into hundreds of social web sites and can even analyze mobile calling and SMS information. SafetyWeb® helps parents teach children about responsible use of technology without infringing on their privacy.

“We recognized the growing need to protect people and the data connected to them,” says Michael Clark, Arone’s founding partner, “With SafetyWeb® and SWOT™, and now with the additions of iHound® and myID.com™, we are providing people with real-time protection at anytime from any device.”

“We believe the future of personal security is based on privacy, identity, reputation and safety combined. Unlike other products on the market, we decided to take a different approach. Instead of requiring users to buy multiple services to protect only a portion of their online lives, we focused on protecting the entire individual. We believe our people-centric, device-independent approach will be the right one as consumer and enterprise security continues its rapid shift to the cloud”, says Arone.

iHound® Software brings enterprise developer and mobile carrier integration experience to the SafetyWeb® team, which already offers mobile monitoring for parents on all major carriers including Verizon®, AT&T®, Sprint® and T-Mobile®. Gary Moskoff, co-founder of iHound® adds, “SafetyWeb® has built a powerful technology platform that enables real-time protection of people and has clearly embraced mobile as the future of family and teen communications. We’re thrilled to be part of SafetyWeb’s family of personal security products.”

SafetyWeb® (who has been collaborating with iHound® for months on new products) will continue the original service as it prepares for the imminent launch of the expanded platform under both the SafetyWeb® and myID brands.

About SafetyWeb, Inc.
SafetyWeb® develops cloud-based personal security products that help people proactively manage their privacy, identity, reputation and safety online with a focus on protecting people, not computers. SafetyWeb® products include SafetyWeb.com® Online Family Safety, SWOT™ Child Tracking Tool (which is used by hundreds of law enforcement agencies nationwide), iHound® Mobile Security, and myID™ Personal ID Security. SafetyWeb® was founded in 2009 by Geoffrey Arone and Michael Clark and is backed by Battery Ventures and First Round Capital. Arone is a repeat entrepreneur with over 12 years of successful product development experience. Flock®, the social web browser company he cofounded in 2005, was recently acquired by Zynga®. Clark has built infrastructure to support some of the biggest sites on the web including TinyPic.com® and Photobucket.com®, which sold to MySpace (a NewsCorp NWS Company) for $300 million. For more information visit: www.SafetyWeb.com or www.myID.com.

For more information and interview requests please contact Ann, press@safetyweb.com or press@myid.com, or (480) 263-1557.